The Hong Kong Art Gallery Association (HKAGA) approached Sinclair to help make its annual autumn event more widely known within Hong Kong and the region. Established in 2012, HKAGA aims to showcase the role of their 50 gallery membership in both the local community and economy.
Our challenge was to change the perception of what a gallery is amongst Hongkongers and establish the tagline “Art is Everywhere”. The 2016 programme was significantly expanded, becoming a citywide celebration of creativity, innovation and artistic excellence and included the launch of a major new event: the city wide ‘Gallery Walk for Charity’.