Research showed that many Hong Kongers, particularly younger generations, weren’t interested in architecture and art conversations as they perceived them as difficult to understand. Much of the general public would refrain from visiting exhibitions as they didn’t see the relevance of architecture to their daily lives and found art inaccessible. Our key challenge was to get them engaged and talking about ‘VISIONS 2050 – Lifestyle and the City’.
Sinclair positioned UABBHK as an open platform for artists, professionals, architects and the general public from Hong Kong and overseas to engage and interact.