Joining forces: Art & PR

Integrating art into PR strategy can: increase your brand’s relatability to consumers, contribute to the well-being and culture of a community, widen the target audience or tap into a market trend, among other benefits.

Sheriza Wadhwani Sinclair Sheriza Wadhwani · 20 Dec 2019

Reimagining arts marketing on Chinese social media

The proliferation of social media platforms and the rising interest in cultural activities in China requires international arts institutions to consider a broader approach to marketing on social media.

Greg Young · 22 Nov 2019

3 FAQs on Chinese art media

Here are a few common questions you might face in pitching art media in China

Nathan Li Nathan Li · 18 Oct 2019

5 Tips to Avoid the Summer Doldrums at your Gallery

We have 5 suggestions to help boost foot traffic and keep your art business booming into the fall.

Greg Young · 26 Jul 2019

Art, an unnecessary necessity

Art that resonates with the local community and visitors alike has the power to connect people to their own cultural identity or that of the locality.

Rosanna Herries - Sinclair Rosanna Herries · 10 Jun 2019

Learning from Museum 2050

Sinclair Arts was invited by the founders of Museum 2050, Leigh Tanner and Nicole Ching, to participate in their second annual symposium hosted at Zhi Art Museum, Chengdu from 28-30 April. As Museum 2050’s Integrated PR Partner, Sinclair Arts had the privilege of leading a workshop, which gathered attendees from several prominent institutions across China, including He Art Museum, YUZ, M+ and others.

Greg Young · 10 May 2019

The importance of strategy in arts PR

Arts organisations can easily be overshadowed by their exhibits, but developing long-term brand strategy can help them better achieve their missions.

Eleanor Porter · 4 Mar 2019

Why the art world should invest in social media

Social media can be used for more than just posting updates – harnessed effectively, it can play vital role in fulfilling long-term business and communications objectives.

Holly Chan - Sinclair Holly Chan · 21 Feb 2019

Compelling Content: Arts Communications

In a sector where audience development is the cornerstone to success and longevity, a strategic content plan can help your organisation stand out from the crowd.

Annu Dey · 10 Feb 2019
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