The proliferation of social media platforms and the rising interest in cultural activities in China requires international arts institutions to consider a broader approach to marketing on social media.
Here are a few common questions you might face in pitching art media in China
We have 5 suggestions to help boost foot traffic and keep your art business booming into the fall.
Art that resonates with the local community and visitors alike has the power to connect people to their own cultural identity or that of the locality.
Sinclair Arts was invited by the founders of Museum 2050, Leigh Tanner and Nicole Ching, to participate in their second annual symposium hosted at Zhi Art Museum, Chengdu from 28-30 April. As Museum 2050’s Integrated PR Partner, Sinclair Arts had the privilege of leading a workshop, which gathered attendees from several prominent institutions across China, including He Art Museum, YUZ, M+ and others.
Arts organisations can easily be overshadowed by their exhibits, but developing long-term brand strategy can help them better achieve their missions.
Social media can be used for more than just posting updates – harnessed effectively, it can play vital role in fulfilling long-term business and communications objectives.
In a sector where audience development is the cornerstone to success and longevity, a strategic content plan can help your organisation stand out from the crowd.
How do you measure the value of a service that is often, by its very nature, intangible? Elly Porter takes a look at the world of PR measurement and insights.