In conjunction with its fifth year of sponsorship of Art Basel in Hong Kong, Swire Properties aimed to take their participation in Art Month to the next level with world-class installations both in the Convention Center and to the public.
The programme included a talks programme, a collaboration with Serpentine Galleries to present Zaha Hadid: There Should Be No End to Experimentation at ArtisTree in Taikoo Place, and the Hong Kong debut of Julius Popp’s BIT.FALL at Pacific Place. The challenge was to ensure the programme firmly told the story of Swire Properties’ long-held position as a supporter of world-class architecture, design, art and culture.
Swire Properties’ corporate messages were present throughout coverage of the individual art activations, underpinning the company’s longstanding support of world-class art and culture, and to building vibrant communities.
