Van Cleef & Arpels represents legitimacy, authenticity, elegance and experienced craftsmanship. In early 2016, Van Cleef & Arpels collaborated with a world-leading visual artist in scenography to create the L’arche de Noé exhibition.
First showcased in Paris in 2016, the exhibition came to Asia for the first time during Hong Kong Art Month 2017. With over 100 art events taking place during the month, their was strong competition for attention. Our challenge was to create an integrated PR campaign that positioned the exhibition firmly in the art world, and create talkability and sharability in a wide audience.