Reinforcing Hong Kong’s leading art institution’s position in contemporary art scene
Para Site is Hong Kong’s leading contemporary art centre and one of the oldest and most active independent art institutions in Asia. Through its diverse programming, the institution aimed at forging a critical understanding of local and international phenomena in art and society.
Sinclair Arts was appointed to reinforce its leading position in the local and global art scene, and expand it’s reach of audience group via securing coverages in lifestyle and Chinese publications in the region on top of the top-tier international art publications.
Strategy Developed a PR strategy to promote the brand’s visions and mission in the international art community, raising its awareness for stakeholder and audience reach.
Narrative Reinforce positioning of Para Site as a leading contemporary art institution and thought leader in the region, and the institution’s heritage in Hong Kong, and role within the evolving art ecology in the region.
Thought Leadership Maximise brand awareness of Para Site through impact coverage in local, regional and international media through in-depth interview stories and build new audiences and brand loyalty.
Quality Engagement Building communication toolkit for consistent key message across channels, and tailored press events and experiences that lead to new insights and brand awareness. Leverage exhibitions and educational seminars to raise awareness of Para Site’s philosophy and mission.