Maximising exposure during the time of change
Not-for-profit arts organisation HART presented group exhibition Household Gods, the first exhibition to result from HART’s arts programming. Created and presented during a time of change, the exhibition offered a fresh insight into modern relations with natural and supernatural phenomenon.
Considering the evolving situation of COVID-19 pandemic, one of the key challenges was to maximise and leverage the exposure generated around the exhibition to attract footfall, and build public awareness of HART as a key player in establishing a robust art ecosystem in Hong Kong.
Strategy Developed a targeted and holistic PR strategy to promote HART’s exhibition, Household Gods, and leveraged the activation to refine and cement the overall brand profile for the not-for-profit organization HART.
Narrative All communications and narrative were created to refine HART brand positioning and ensure diverse and tailored story angles for the exhibition and HART’s extensive arts programming.
Thought Leadership Secured interview opportunities for spokespersons and artists to keep consistent key message pull through across publications.
Engage Top-tier media attended the exclusive exhibition preview and visited the studio and salon space HART Haus individually to meet with the spokespersons and the creative talents in Hong Kong.