Creating excitement for a local artist

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Art & Culture

Creating excitement for a local artist

10 Chancery Lane Gallery

Challenges

Sinclair was tasked with reinforcing the magnitude of Hong Kong artist Frog King’s career and legacy through an engaging campaign that aimed to attract media, public, art collectors and art buyers on behalf of 10 Chancery Lane Gallery.

This was artist Kwok Man-ho’s second commercial exhibition of his long career, with his out-of-the-box works having been perceived as difficult to comprehend and previously underappreciated. The client aimed to gain local market traction.

Approach

Positioned Frog King as a pioneer of conceptual art in Hong Kong and China
Highlighted Frog King’s international recognition, showcasing his role at the Venice Biennale and multiple international award wins
Obtained endorsements for Frog King by important international names such as Ai Wei Wei to increase the artist’s brand equity
Invited prominent art media to preview the show and conduct one-on-one interviews, enabling them to understand the man behind the persona and the story of his creative process
Video content created for social media platforms drove online engagement
Reinforced 10 Chancery Lane Gallery’s heritage in supporting local artists, positioning curator and gallery owner Katie de Tilly as an authority on home-grown and regional artistic talent

10 Chancery Lane Gallery - Frog King's Opening Gallery Performance

Outcomes

+35

Stories published in print and online

Media, influencers and KOLs spread the mantra ‘It’s Frog King’s time for recognition’, creating the right kind of conversation on the art scene and in the public eye
In-depth features on the exhibition and Frog King’s achievements secured in major art and lifestyle publications
+35 stories published in print and online

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