Zongzong Yuan
袁综综

Senior Manager

With both in-house and agency experience, Zongzong brings a unified approach to achieving the communications and business goals of her clients. She has worked with global PR agencies and brands that span sectors, including government initiatives, property, and consumer lifestyle products and services. She also led 0-1 brand building for a popular e-commerce platform and oversaw its crisis management strategy.

Zongzong has a strategic mindset and prides herself on being one-step ahead at all times, thanks to her proactivity and always-on approach to communications. She is a team player and builds strong, long-term relationships, whether that’s with her colleagues, clients, media or influencers.

Zongzong holds an MA in Applied Psychology from East China Normal University and a Luxury Management exchange programme from Emlyon Business School in France. She speaks fluent Mandarin, English and basic German.

 

On the weekend, you usually find me… Hanging out with friends around West Bund which is full of sunshine, dynamic people and culture!

I’ve always wanted to travel to… Africa, to learn the local language and learn about the history of the continent.

The person who inspires me the most is…Lu Xun who wrote hundreds of amazing and impressive articles that deliver “key messages” efficiently.

Insights

A brand’s connection to its local community is more important than ever

For most businesses, 2020 turned out to be a year of survival and adaptation by exploring alternative strategies and operating models, leading to a re-evaluation of brand identities and target audiences.  

Franky Mang · 10 Feb 2021
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