Franky’s love of art and creative storytelling have converged at Sinclair, where she has been involved across Luxury, Lifestyle, Arts & Culture and NGO projects. A Hong Kong native with several years spent in the UK, Franky is passionate in fostering her intercultural communication skills.
Franky began her PR career driving communications for fashion labels, but soon found her sweet spot in the cultural sector. Her flair for the arts has led her to further study the field and apply her expertise in consumer marketing strategies.
Fluent in Cantonese, English and Mandarin, Franky earned a Bachelor’s Degree in Fashion Illustration from the London College of Fashion and certified by Sotheby’s Institute of Arts (London) in Art Museums, Galleries and Curating.
For most businesses, 2020 turned out to be a year of survival and adaptation by exploring alternative strategies and operating models, leading to a re-evaluation of brand identities and target audiences.