Eleanor Porter Sinclair Shanghai

Eleanor Porter
莊艾莉

Associate Director - Strategy
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An integrated communications strategist, Elly began her career in London before moving to Hong Kong and then Shanghai where she lead Sinclair’s office there for two years. Elly has led award-winning campaigns for clients including Swire Properties and the V&A Museum, which was awarded Best PR Campaign China 2018 by Marketing Interactive, UCCA, Gallery Weekend Beijing, Opera Hong Kong and Richard Gray Gallery. Elly is a strategy specialist at Sinclair Arts helping clients to reach their target audiences and achieve business objectives through carefully crafted, arts appropriate messaging. Elly was named PR Rising Star by Marketing Interactive and highly commended as Mumbrella’s Under 30 Achiever of the Year in 2018.

Insights

The importance of strategy in arts PR

Arts organisations can easily be overshadowed by their exhibits, but developing long-term brand strategy can help them better achieve their missions.

Eleanor Porter Sinclair Shanghai Eleanor Porter · 4 Mar 2019

How do you measure the impact of public relations?

How do you measure the value of a service that is often, by its very nature, intangible? Elly Porter takes a look at the world of PR measurement and insights.

Eleanor Porter Sinclair Shanghai Eleanor Porter · 1 Feb 2019

China’s art ecosystem grows in scale and scope

At both an art market and institutional level, China is shifting up a gear, and it’s a place the world should watch with interest. Elly Porter shares her insights.

Eleanor Porter Sinclair Shanghai Eleanor Porter · 14 Nov 2018
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