An integrated communications strategist, Elly began her career in London before moving to Hong Kong and then Shanghai where she lead Sinclair’s office there for two years. Elly has led award-winning campaigns for clients including Swire Properties and the V&A Museum, which was awarded Best PR Campaign China 2018 by Marketing Interactive, UCCA, Gallery Weekend Beijing, Opera Hong Kong and Richard Gray Gallery. Elly is a strategy specialist at Sinclair Arts helping clients to reach their target audiences and achieve business objectives through carefully crafted, arts appropriate messaging. Elly was named PR Rising Star by Marketing Interactive and highly commended as Mumbrella’s Under 30 Achiever of the Year in 2018.
Arts organisations can easily be overshadowed by their exhibits, but developing long-term brand strategy can help them better achieve their missions.
How do you measure the value of a service that is often, by its very nature, intangible? Elly Porter takes a look at the world of PR measurement and insights.